Our brand
Reculture emerged from a longing to rediscover our heritage.
Reculture is a clothing label founded by Hardik, who comes from a finance background, and Simran, whose roots lie in advertising. With Hardik’s grounding in numbers and structure, and Simran’s creative storytelling lens, the duo launched Reculture from a shared vision — to build a fashion brand that bridges India’s cultural heritage with contemporary living.
Redefining Culture
Redefining Culture
Product Specs
Embroidered Logo
South-Indian Motif Print
Waste Avoidance
Minimal fabric waste when constructed for you
Disassembly
Designed to easily Deconstruct the material later and construct something new for you
Material Choices
Natural, light weight hand spun cotton used to give you breathability when worn
Vernacular Content
Fabric and Design rooted deep in India
